ItsAlaric Graphic Design & Printing

About Me

Hello! I’m Alaric, an all-in-one creative who works with color, typography, illustration, and photography. I have real-world experience in graphic design, printing, digital marketing, front-end solutions, and online retail.

  • ResidenceUSA
  • LocationLancaster, Pennsylvania
  • Emailitsalaric@me.com
  • FreelanceAvailable

Innovative, solution-oriented creative with a reputable track record of designing compelling digital and print marketing materials across a variety of channels. Proven success devising ideas and solutions that propel brand awareness, synergize with brand image and client’s vision, and surpass clients’ expectations. Stellar communicator and team-player adept in coordinating ideas to develop exceptional designs in fast-paced environments and to strict deadlines. Leverageable expertise in creating highly engaging email, print, and social media campaigns.


Career Experience

Creative Director

2018 - Present Hidef Lifestyle, Harrisburg, Pennsylvania

Spearhead digital and print media campaigns, leading conceptualization, creation, and successful execution. Brainstorm unique ideas and marketing campaign strategies in collaboration with Owner and Sales Director. Oversee social media content creation and video production to ensure quality, accuracy, and alignment with brand image. Steer on time and in budget project completion; managing several tasks simultaneously.

  • Generated ~$250K in online sales exclusively through delivery of effective email campaigns.
  • Triggered 25% increase in orders and 68% increase in online store sessions on Shopify.
  • Drove significant boost in social media presence, engagement, and quality.
  • Dedicated to improving skills, capabilities, and industry knowledge, taking all opportunities for additional training.

Graphic Designer

2013 - 2018 Listrak, Lititz, Pennsylvania

Led design process, collaborated with the team to produce innovative solutions that drove brand's value and awareness, achieved brief objectives, and consistently exceeded the client's expectations. Created engaging email campaigns by effectively translating content to achieve opens and clicks. Transformed layered creative deliverables into responsive email-friendly HTML. Controlled branding consistency across various media by maintaining boilerplates, templates, and documentation and ensuring strict adherence to brand guidelines for all designers.

  • Produced engaging, fresh campaigns for leading retailers as Lead Designer and full-service solution expert.
  • Trained and mentored interns; monitored and reported on progress and managed production standards.
  • Captured client’s vision adeptly and delivered high quality designs, often without standard branding to work from.

Graphic Designer / Photo Editor

2010 - Present Freelance / Self-employed, Lancaster, Pennsylvania

Develop marketing materials in both digital and traditional media spheres and gather and edit inventory photography. Produce digital marketing materials, including webpage designs, email campaigns, and social media posts. Craft graphics for print materials, including business cards, invitations, brochures, and flyers. Generate and print images for apparel. Create vehicle wrap designs and oversee printing and installation. Retouch photographs by color-correcting and removing backgrounds.

  • Cultivated robust base of regular clients, based on delivery of exceptional graphic design services.
  • Redesigned website of local construction company and triggered 12+ estimate requests in first two weeks.
  • Edited over 400 car listings using Photoshop, with each listing averaging 30 photos.
  • Launched own Etsy shop that has generated 300+ sales and 4000+ Facebook followers in under one year.

Additional experience as Graphic Designer at Elizabethtown College and Photographer at Primitives by Kathy

Education

Graphic Communications & Printing Technology

2012 • Associate's Degree Thaddeus Stevens College

Digital Filmmaking & Video Productions

2008 • Associate's Degree The Art Institute of Philadelphia

High School Diploma

Class of 2003 Ephrata Senior High School

Professional Training

Marketing Automation Workshop

2019 NetSuite

Communicating for Leadership Success

2015 DDI

Computer Systems Technology

2003 Lancaster County Career & Technology Center

Software Proficiency

Adobe CC: Photoshop, Dreamweaver, InDesign, Illustrator

HTML / CSS

Shopify / Mailchimp

Wordpress

Mac and Windows OS

Microsoft Office

Design Skills

Graphic Design

Web Design

Email Design

Print Design

Vinyl Graphics

Video Design


Recommendations

My Services

Responsive Design

Websites & Emails

Branding

Logos & Branding

Print & Marketing

Print Marketing

Social Media

Social Media

Advetising

Advertising

Vinyl Graphics

Vinyl Graphics

Photo Editing

Photo Editing

Ecommerce

Ecommerce Management


Testimonials

Get in Touch

Lancaster, Pennsylvania
Lancaster, Pennsylvania
Freelance Available

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